Virtual Store Shopper Research©

Here at VRintelligence we find that in-store market research is low and expensive, with long waits of four to six months for results. So you are now looking for a new way to analyse consumer behaviours by using the virtual store concept. VRintelligence has developed the Virtual Store Shopper Research^© to suit your requirements: to validate new products or packaging designs, new shelving strategies, and new categories or store organisation, in collaboration with consumers and retailers.
Benefits: The Virtual Store Shopper Research^© shortens the decision-making process considerably by using virtual stores and real-time data collection of consumer behaviour during the shopping experience. By using virtual reality, it shortens the normal time frame for presentation of the briefing conclusions from a few months to a few weeks. This new tool gives access to financial predictability in terms of sales strategies and stimulates collaboration between the manufacturer and retailer in market research.
Functions and fixtures: 3D real-time realistic rendering engine. Automatic import from the Business Collaboration Tool^©. Full immersion: walk in real-time in the same way as you would in a real store. Real-time record of consumer behaviour (shopping trip + eye tracking): Beginning and end of an action: . Stop . Look at segment . Walk in aisle . Look at back label Stop in front of a segment (default: 5'') Display product price linked to your data-base: . Pickup a product . Put the product back (un-buy) . Buy a product Production of hole count reports. Collation of questionnaire results to customer behaviour as observed in the virtual store. Real time statistics and on line analysis.

Virtual Store Shopper Research©

Benefits:

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