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Saturday, July 31, 2010
Total - Argedis
TOTAL - Argedis is the retail section of the TOTAL Group which manages motorway shops. The main reason most consumers stop at a petrol station is to go to the toilet, then to buy fuel. TOTAL wanted to attract customers into these shops. Based on marketing research among consumers, new store concepts have been validated and developed.
Designing store concept and layout enhancements
Optimising planogram organisation
Ensuring collaboration between design agencies, manufacturers, TOTAL and Argedis
Recommending the preferred solution for a European motorway petrol station standard
Modelled a motorway shop on real-time experience and collaboration
Mapped the 3D universe with high texture quality to improve the sense of realism
Validated the concept with customers in full immersion in the vitual shop
Supported qualitative market research (in focus group)
Challenges:
Designing store concept and layout enhancements Optimising planogram organisation Ensuring collaboration between design agencies, manufacturers, TOTAL and Argedis Recommending the preferred solution for a European motorway petrol station standardActions:
Modelled a motorway shop on real-time experience and collaboration Mapped the 3D universe with high texture quality to improve the sense of realism Validated the concept with customers in full immersion in the vitual shop Supported qualitative market research (in focus group) |