The value chain

Create!		Design & Decide!!		Go!!!
Discover	Design	Commercial development	Qualify proposition	Launch/Expand/ Optimise
Collaborative prototyping	Design on 3D packaging vs 2d artwork	On shelf qualification of packaging	In store reinvention remodeling	In store test

Product Design	Packaging development	On shelf impact	Virtual store experience	Shopper research
Using virtual reality at every stage of the value chain.