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Saturday, July 31, 2010
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Packaging Decision Tool©

If you are a salesperson in a design agency, a marketing person working for a manufacturer, if you are responsible for product labeling no doubt you would like to be able to visualise your products and packages as realistically as you would the final product. With our Packaging Decision Tool©, test different artworks directly on a 3D pack, while visualising any combinations of artwork, texture, colour, transparency, bump, etc.

Packaging

Benefits:

The Packaging Decision Tool© shortens the decision-making process time to market considerably by using virtual prototyping for new products and packages. It has been conceived as a collaborative tool for sharing and validating strategies not only within your own organisation, but also with upstream and downstream external actors. Through its user-friendly interface, you can use your eyes intelligence to make decisions from the creation of the product/package to the point of sale without having to invest in physical prototypes.

Functions and fixtures:


 Real-time visualisation of any changes made
 Zoom and rotate the shape in real-time
 Compare the different shapes and export them on printouts.
 Share decisions about the strategies through the PackView©, with zoom and rotate capabilities.
 Export facility for other Business Decision Tools©.
 DirectX features support (Windows)
 Special effects supported:
  • Lighting
  • Transparency (single or mutiple:e.g. bottle and liquid)
  • Bump (embossing: e.g. grip, frozen)
 Selection of the product's components and application of:
  • Opacity (bottle, cap, pump,trigger)
  • Colour
  • Texture (bump,etc.)
  • Artwork
  • Lighting
Packaging
 
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